a new take on classic polo shirts
Posted By admin on April 6, 2009
No matter what you read about the polo shirt, by the end of the article this classic polo shirt is lauded as practical, comfortable, and stylish. There are really only a couple of other types of clothing that can make the same claim which are t-shirts and jeans. But polo shirts have proven to be even more versatile because they can be worn in all situations from recreational to the meeting room.
But we live in an age when technology leads to the introduction of “new and improved” versions of products despite the fact classic versions have successfully endured for many years with few changes. The polo shirt is no exception. The most recent version was displayed in the Indian market by the Greg Norman Collection.
In this version of the polo shirt, the styling and fabric is advertised as being made out of “playdry” material. This is another performance fabric which is intended to add luxury, coolness, and moisture wicking qualities. Performance fabrics were originally created primarily for athletes and other sports enthusiasts who work up a good sweat. The moisture wicking fabric in polo shirts draws the moisture away from the body which then evaporates quickly. This keeps the body cooler and drier even when the athlete is under physical duress.
Of course, there are also luxury versions intended for sports enthusiasts who may not sweat heavily, but want to look stylish such as golfers. These shirts claim to have curl free collars and come in trendy colors.
When times get tough, the clothing shopper gets tougher…about saving money. The hot fashion trends for this spring and summer include garments which will complement the clothes hanging in consumer closets in recognition of the fact shoppers are frugal during tough economic conditions.
The fashion industry is struggling to survive just like most other industries and the result is new fashion which can blend with “old” fashion. Of course, the old fashion may be blue or green printed t-shirts or yellow polo shirts, but that doesn’t matter. The great feature of the fashions this season is the fact there is something for everyone and for every outfit. There are ruffles, florals, bright colours and lots of footwear. Consumers can buy some trendy or traditional jeans and pair them with those t-shirts. When the shirts wear out, it’s simple to create a new wardrobe by purchasing inexpensive new t-shirts and polo shirts in a variety of colours.
The fashion industry is focusing on much more practical fashion this year. It is geared more towards the everyday shopper and the middle class lifestyle and less about gaudy styles or one-year fashions.
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