How has The U.S. film and television created cosplay miracle?
Posted By admin on October 29, 2009
The use of “bundling” type operations to create cosplay miracle
In 2007, global box office revenues close to 700 million US dollars of the “Transformers” since the date of release within 5 days, showed the potential. Despite the public’s comments on the minister to go up to 110 minutes of the film mixed, but still allow this to become a robot car 20 years later, they earned a pot of gold. In fact, “Transformers” so much selling has always already after the expected thing, not only because there are big-name directors to join and the dazzling effect of the initial perception and action scenes; more important is the business behind the double-invisible hand of in the control of “distortion” and “King Kong” before making a miracle had already become a reality.
From the toy itself, see, Transformers already have cars and robots with each other “label tied down” model. Prominent among them a “change” the word immediately before the car, the robot’s uniform, rigid form of breaking of the composition. The two are combined so as to enhance the taste of super-toy, but also to make it variable. Although the start was not a strong market response. However, the U.S. toy “Hasbro” Company quickly captured the market value of the potential Transformers, which still makes a second “bundling” behavior: the U.S. “Hasbro” and the Japanese TAKARA Mody Joint Secretary. This combination of the model, the effective integration of resources, so that it can play its own director of creativeness. Since then, improved by virtue of the Japanese Transformers 6t powerful animation techniques and new methods of marketing the U.S. Since then, I got hooked.
With the introduction of toys, the third “bundling” behavior is also unknowingly was born, which is a combination of toys and cartoons. This kind of toys tied after the animation mode of the biggest advantages: the perspective of the business profits in the toy industry has supported the promotion of the Secretary for the animation in a relatively relaxed manner. From the consumer’s point of view, Transformers toys already in the minds of consumers more or less impressed, and subsequently reported out of the cartoon, it will easily be accepted, a curiosity can be satisfied .
In this way, in the “Transformers” was born at the beginning, three successful “bundling” behavior seems to determine its future destiny. This two-way, interactive, and economical business practices, has been the “Transformers” and sold has laid a solid foundation. And also pioneered the animation in the history of a miracle. It is worth mentioning is that, initially, “Transformers” is in the form of commercial television in the United States pass out, not only have no income, on the contrary also to the television stations to pay high advertising costs. However, when “Transformers” won high ratings, the initiative began to be reversed. Such a holistic and well-planned, successful business operations so that the “Transformers” has become well-known “star” is possible. At the moment, no doubt is a commercial operation and animation combine a successful model.
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